Final Project – Impress Me

Use the remaining course time to complete an impressive project that showcases your new media skills. It should be reflect the fact that it is a final project developed over multiple weeks.

Option 1) Using your digital media skills I want you to “Impress Me.”

  • This is an open-ended assignment that is actually impressive and is the culmination of a semester’s worth of digital media work.
  • Be certain you know your audience (the professor) and that what you propose to do that will impress this audience. (Hint: I seriously won’t be impressed if you try to knock this out the day before it is due.)
  • How will you know? Do some research. Ask some questions. It is ill-advised to attempt this option while flying blind.
  • Create a reflective summary post of your work discussing your design process and related decision making and submit to this assignment.
  • Invite others to view your work on Social Media using the #digme256 and #ds106 tags.

Option 2) This is also an “Impress Me” assignment, but with more structure

  • Imagine a fictional, knock-off brand based upon a real brand in the food industry. This was done in the film ‘Coming To America’ starring Eddie Murphy, with McDowell’s instead of McDonald’s. You many  not use McDowells or any parody of McDonalds. I’m just showing you this as an example of a knock-off brand.McDowell's Restaurant
    • Design a logo for this new “knock off” company. It should be sufficiently original to qualify as your own work. It should be sufficiently similar to a real company logo that it would undoubtedly result in a lawsuit should anyone be foolish enough to try to start up such a company and use this logo.
    • Create a series of five animated GIFs that your knock off company would use in a social media campaign. For inspiration, refer to the Denny’s blog.
    • Release your series of GIFs over time, at least an hour or two apart, if not over the course of several days.
    • Create a reflective summary post of your work discussing your design process and related decision making and submit to this assignment.

Week 12 – The Mini Documentary

This week our primary attention will be to finishing our Mini Video Documentary

The assignment’s example documentary The Story of Gerald Hersh provides an excellent example of what is meant by “mini-documentary.” If you didn’t watch it, do so now. I will wait for you…

Professor Gx’s analysis of the Hersh video and tips you can use:

Joel Jackson made this video to tell the story of a man who lived in Manhattan, Kansas and was nearing the end of his life. The video uses appropriate instrumental music to set the mood, avoiding music having vocals and lyrics which complete with the narrative. There is an effective use of text titles to provide context. Take note of the excellent pacing that is accomplished with video editing. Each video clip says something important. Although the subject of the film, Mr. Hersh moves around slowly, the film itself does not. Notice how very few clips linger long on the screen. Jackson shows us something new every few seconds, which is what professional filmmakers do. If you watch movies, television or professionally-made online videos, they all rarely show the same thing on the screen for more than a second or two. For your film to have good pacing, it should strive to keep the visual information ever moving forward. Also, notice that sometimes we can hear Hersh speaking even though we are looking at other things around the room or around the neighborhood. It is good to let the narration flow naturally while we see visuals of things other than the person speaking.

Jackson uses editing to make his subject Gerald Hersh shine. Every good interviewer/editor should strive to portray the interviewee who is giving up their time to be interviewed in the best possible light. This means removing any redundant or rambling dialog. Make it concise. Remove verbal ticks and pauses if possible. Take out the ums, uhs, and pregnant pauses, unless you are using a thoughtful pause to convey emotion and meaning. You can hide these edits by doing cutaway shots to other things in the environment, or to show us a frame of text titling.

The interviewee is seated in good (probably natural) lighting. Natural light is the most beautiful, with a person seated near a well-lit window with indirect sunlight. If necessary, move a lamp (with a lampshade or diffuser, not a bare bulb) near the person to improve the lighting of the subject.

The sound is less than perfect because it is winter time and a space heater is running. We can hear the space heater throughout, but a clip of the heater is shown to give us an idea of what is making the racket. I believe it actually provides some texture and context of the location where this is being made.

Speaking of context, notice how Jackson gives us glimpses of the house and room. In just a few minutes, we get a sense of this man, Gerald Hersh, and the kind of life that he led. It is a melancholy but heartfelt vignette that truly honors its subject in a very short time through the powerful medium of digital video.

You can make a powerful but short video too. It needs to be authentic. It needs to be concise. It needs to be well edited. But you can say a lot in only two or three minutes.

Why are we doing this assignment?

One of the big reasons I give this assignment is because young people tend to be living insulated lives and don’t tend to get acquainted with people outside of their current social circles. There are interesting people all around us, but it takes curiosity and a little courage to dig into that and learn more about them. Being able to network and connect with other people is a vital skill, as is empathy and curiosity about others. That’s why I think this particular assignment is good practice for students. For examples of good interview questions and storytelling, see StoryCorps.

I’m not overly concerned about the perfect technical execution of video making as I am with the process that it takes to make a video like this. If you are digging in and trying some new things including reaching out to and learning more about someone you don’t already know well, I think you will have succeeded.


  • Finish working on recording and editing your Mini Video Documentary. It should be 2-3 minutes in length, no more and no less. It should feature someone who is not a close friend or family member, but someone from your community who has an interesting story to tell.
    • For the weekly summary this week about the mini-documentary, write about your progress made during the second week.
    • Just as with the audio assignment, reach out to the #ds106 community for suggestions on how to create and publish an edited video.
    • Publish the finished video on YouTube and create a blog post with your video embedded in it.
    • Share your finished video with hashtags #digme256 and #ds106 on Twitter
  • Daily Creates – do 3 DC’s this week.
  • View the work of others and provide thoughtful comments and feedback
  • Submit a weekly summary of activity to Canvas